Why is that the companies fix targets to the sales team which short lives and creates spikes in the business and ultimately declines the growth of the company because of mis-selling and fake promises. Instead the Long term sustainable growth happens with perseverance and strong basics and principles which is lagging in the sales target process.
Context (Selling a Product or Service)
By concentrating on the immediate revenue and cost (CTC) of the sales team the companies tend to loose the market as such. Why is that the learned top managements are not willing to invest on manpower for a long term sustainable growth which can make the company and brand the real one instead of exaggerations and hypothetical success.
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