How do you set the right context when making a cold call? Jump straight to the point or take time to ask questions about existing problems that your value offering might help solve?
Context (Selling a Product or Service)
Prospecting is tough, cold calling even more so. The first 60 seconds decide weather the other person is interested in talking to you and listening to your pitch or not. Looking for strategies based on whom you are contacting in the organizational hierarchy.
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