How do I convince my customer about the huge price of my education product?
Context (Selling a Service)
I am into selling educational solutions to Universities and Institutions, where we enter into a collaboration with the institute and train their students on high end medical equipment's. The 3 things I have been explaining to my customers is about the logistics cost in movement of machines, trainers cost, as they are internal trainers from GE and the net perceived market value of all the equipment. Are there any more points which I can highlight?
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