What is the best way to approach potential leads in European countries ?


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Context   (Selling a Product)

As their language and culture are different, some of the companies in European region don't respond to Indian companies. And they care for their man power and don't want to switch to a new technology as it may cause their people loose their jobs and it may cause many troubles in trying a new tech as per them. In this case, how to convince a potential lead ?



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