New research and development of products, customers are very fond of, but because the cost is a bit high, there are many customers choose to give up, how can i do ?

Context   (Selling a Product or Service)

New research and development of products, already about ONE year to promote ,many customers are very fond of and want to get samples to test , but when refer to the price cost , still have some customers are choose give up ,how to change this status ?

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