How to understand the customer's requirement to deliver right solution to them?


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Context   (Selling a Product or Service)

if we tried to explain the product features, they will not listen to it and end-up with conclusion questions like what is the approximate cost of your solution?

and if we say the price, they will say it is too costly compared to other solutions or management will not accept for this budget.

how to handle this situation to make them to understand, to build confidence to them to talk to their management with solution / technology which helps them instead of budget?



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