How to convince our customer for advance payment


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Context   (Selling a Service)

I am working in the E-Commerce company.
While making payment most of the customer doesn't want to pay in advance. but we can't offer credit to our customer because we have to pay advance to our vendor to get the work done.

and they also have trust issue also because they are making payment First time on our portal.

So how to gain their trust and assure them that we are not cheating them and giving them full service.



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